Performance Group Account Director
Ilya Akulshin
Digital Marketing Expert with 5 years of experience (E-Commerce in-house, Digital Agency). GeekBrains Expert. High level competencies in Digital Marketing (SEM, SEO, RTB, SERM, Media plannig, Special projects management, BI development, Omnichannel communication, “Non-Last click attribution model dreamer”). Python, Django, Web, NLP enthusiast.
Briefly about me
Experience
June 2022 - Current
Performance Group Account DirectoriProspect (Dentsu Aegis Network)
Scope:
1. Fullstack channel set (SEM, CPA, Retargeting, Media) coordination
2. Client accounting
3. Development and implementation of a performance strategy
4. Web / App
5. It's an agency, you know...
May 2021 - June 2022
Performance Group HeadiProspect (Dentsu Aegis Network)
Scope:
1. Fullstack channel set (SEM, CPA, Retargeting, ...) coordination
2. Client accounting
3. Development and implementation of a performance strategy
4. Web / App
5. It's an agency, you know...
September 2021 - Current
SEM ExpertGeekBrains
Search Engine Marketing desciplines teaching
August 2019 - May 2021
Senior Digital Marketing ManagerOZON.ru
Scope:
1. SEM, SEO, RTB, Media Planning, Web Analysis, BI development
2. Special Projects Management
3. Process optimization/automatization
2017 - Current
Performance Marketing ManagerFurniture Factory «Marya», «Edim Doma», «Mia»
Scope:
1. Development and implementation of a PPC strategy
2. Regular and ad-hoc reporting on campaign performance
2016 - 2017
Digital Marketing SpecialistBMG (Agency)
Scope:
1. SEO, SEM, SERM
2. Development and implementation of a digital strategy for local companies
3. Providing customers from a contract to closing documentations
Education
2019
Digital Forensics - Master degreeSaratov State Law Academy
Skills
I have a deep experience of manual campaign management, web projects development (from technical requirement to deploy, have self-written k-means clusterisator semantools.ru), SEO and PPC are my strongest skills.
Without any troubles I can collect data in BigQuery from other sources and then compose it in PowerBI or GDS dashboard.
My background like a specialist helps me to get where is trouble in client’s funnel and why this type of campaign doesn’t work properly. I can break down process by elements to find out a problem and suggest a solution how to fix it. Relevant experience in analytics and SQL let make queries to any db and develop dashboards.
But it doesn't make me a solo player, it makes me a person who can figure out what team does in the next sprint and why this task from a backlog has more priority over the other.
Cases
OZON.ru
If I tell about cases at Ozon.ru, it will take me ages, because every marketing activity is a case in itself, because we are aimed at strict targets. The work at this company isn't about just a campaigns, instruments and KPI's. It's about approach and helicopter view. We'll discuss it at the interview.
Maria, Edim Doma, Mia
I've been working with these brands for about 4 years. I reduced target CPA by 40%, and we've been keeping this target for 3 years, in the face of a dynamically developing market, increasing competitors and overheated ad auctions.